{"product_id":"decoding-luxe-mahul-brahma-9789382665984","title":"Decoding Luxe","description":"Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mahul Brahma\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9382665986\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789382665984\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Srishti Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/09\/1905\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.31d","brand":"Mahul Brahma","offers":[{"title":"Paperback","offer_id":48113882792191,"sku":"9789382665984","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bc262004-ddb9-45f0-81c0-03f1ebb98dce.jpg?v=1769617736","url":"https:\/\/www.whiterainbookhouse.com\/products\/decoding-luxe-mahul-brahma-9789382665984","provider":"WR Book House","version":"1.0","type":"link"}