{"product_id":"deep-in-the-heart-of-catherine-cuellar-9798898290139","title":"Deep in the Heart of Tex-Mex: The Story Behind El Chico and the Cuellar Family Volume 4","description":"\u003cp\u003e\u003ci\u003eDeep in the Heart of Tex-Mex: The Story Behind El Chico and the Cuellar Family\u003c\/i\u003e is a visual feast of photographs, memorabilia, and vignettes capturing Texas history, Latino culture, and the innovative founders of the popular El Chico restaurant chain. Catherine Cuellar captures key moments in her pioneering Tex-Mex ancestors' journey from nineteenth-century Mexican immigrants to twentieth-century leaders in the Texas culinary business and civic communities.\u003c\/p\u003e\u003cp\u003eMatriarch Adelaida Cuellar made more money selling tamales and chili during a Kaufman County Fair than her husband Macario earned in a year as a rancher. Her recipes for success inspired their twelve children to create their own opportunities in the restaurant business. Five sons, known as Mama's Boys, created delicious Mexican dishes that blended flavors familiar to the American palate with new ingredients and spices. They catered to US presidents at the White House and monarchs overseas. Ultimately, Cuellar family-founded restaurants introduced Tex-Mex food to global diners and taught entrepreneurship to employees, who then launched dozens more flourishing businesses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Catherine Cuellar\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798898290139\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Texas Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Catherine Cuellar","offers":[{"title":"Hardcover","offer_id":48659872383231,"sku":"9798898290139","price":45.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/deep-in-the-heart-of-catherine-cuellar-9798898290139","provider":"WR Book House","version":"1.0","type":"link"}