{"product_id":"defending-your-brand-t-calkins-9780230340343","title":"Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks","description":"Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e T. Calkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230340342\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230340343\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/01\/2012\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2013","brand":"T. Calkins","offers":[{"title":"Hardcover","offer_id":44056678138111,"sku":"9780230340343","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2e6c115c-7ffa-484a-8064-04fb61ee19e1.jpg?v=1685042652","url":"https:\/\/www.whiterainbookhouse.com\/products\/defending-your-brand-t-calkins-9780230340343","provider":"WR Book House","version":"1.0","type":"link"}