{"product_id":"defending-your-brand-t-calkins-9781137278753","title":"Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks","description":"Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e T. Calkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137278757\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137278753\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d","brand":"T. Calkins","offers":[{"title":"Paperback","offer_id":43924162150655,"sku":"9781137278753","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5187a6f0-b2cd-49e9-9f91-17b126b45dcb.jpg?v=1681068836","url":"https:\/\/www.whiterainbookhouse.com\/products\/defending-your-brand-t-calkins-9781137278753","provider":"WR Book House","version":"1.0","type":"link"}