{"product_id":"define-yourself-aaron-smith-9781925452648","title":"Define Yourself: When Passion, Purpose and Business Collide","description":"\u003cp\u003e\u003cem\u003e\"What a read! A warts-and-all depiction of the amazing journey of the KX brand.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eMelanie Gleeson, Founder \u0026amp; CEO, Endota Spa\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat happens when passion, purpose and business collide?\u003c\/p\u003e\u003cp\u003eA global fitness franchise is born.\u003c\/p\u003e\u003cp\u003eAfter discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDefine Yourself\u003c\/em\u003e is a dynamic journey through the history of KX Pilates that will show you: \u003c\/p\u003e\u003cp\u003e● How a simple idea can become a BIG business\u003c\/p\u003e\u003cp\u003e● Why KX became an unstoppable force in the fitness industry\u003c\/p\u003e\u003cp\u003e● The value of travel and seeing the world\u003c\/p\u003e\u003cp\u003e● The ins and outs of franchising as both a franchisor and franchisee\u003c\/p\u003e\u003cp\u003e● What it \u003cem\u003ereally\u003c\/em\u003e takes to succeed in business and in life\u003c\/p\u003e\u003cp\u003eKX's purpose is clear: \"We change lives for the better.\"\u003c\/p\u003e\u003cp\u003eJoin Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and \u003cem\u003eDefine Yourself\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eJack Delosa, Founder, The Entourage\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aaron Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1925452646\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781925452648\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dean Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"Aaron Smith","offers":[{"title":"Paperback","offer_id":44522333798655,"sku":"9781925452648","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d428691e-2b39-4b3e-845b-3626b745cd62.jpg?v=1700156741","url":"https:\/\/www.whiterainbookhouse.com\/products\/define-yourself-aaron-smith-9781925452648","provider":"WR Book House","version":"1.0","type":"link"}