{"product_id":"defining-excellence-thomas-metz-9780989839839","title":"Defining Excellence: The Discipline of Company Definition","description":"A business exists for only one reason-to deliver value to its customers. Therefore, a company should be defined by its customers, not by its products or services. Company definition impacts how you think about your company-how you perceive your markets, your customers and new opportunities for growth. \u003cp\u003e\u003c\/p\u003eThis concise book delves into why company definition matters, how to appreciate your company's knowledge space and putting the customer at the center of the enterprise. Company definition impacts every corporate communication. Clarity is not optional. \u003cp\u003e\u003c\/p\u003eThe book presents 16 rules to construct a first-rate company definition. It uses numerous examples to illustrate key points and includes invaluable tips for crafting a powerful definition. \u003cp\u003e\u003c\/p\u003eCompany definition also underpins a firm's strategy for growth. The second half of the book examines the growth imperative, the nature of opportunity and enemies of opportunity. It explores business models of the future including platforms and ecosystems. Recalibrating your company definition is an excellent way to open the door to new growth opportunities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas Metz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0989839834\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780989839839\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bettencourt Publishing Ltd.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.25w x 0.25d","brand":"Thomas Metz","offers":[{"title":"Paperback","offer_id":48443798749439,"sku":"9780989839839","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba5641c3-bfc8-4526-9cca-c6da7af35f2f.jpg?v=1777207927","url":"https:\/\/www.whiterainbookhouse.com\/products\/defining-excellence-thomas-metz-9780989839839","provider":"WR Book House","version":"1.0","type":"link"}