{"product_id":"delivering-effective-social-customer-service-martin-hill-wilson-9781118662670","title":"Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation","description":"\u003cp\u003eSocial Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed.\u003c\/p\u003e \u003cp\u003eCustomer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave?\u003c\/p\u003e \u003cp\u003eSocial Customer Service has become Marketing's R\u0026amp;D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost.\u003c\/p\u003e \u003cp\u003e'Delivering Effective Social Customer Service' is a complete reference for achieving excellence in this new discipline. It caters to both novice and expert. It is perfect source material for service leaders and digital marketers to read together. Every CXO will recognise in the book a blueprint from which to build their next generation organisation. Even ambitious team leaders should snag a copy for instant subject matter expertise kudos!\u003c\/p\u003e \u003cp\u003eThe centre of the book offers an in depth self-assessment of the competencies that matter. The book is jammed full of strategic insight, action lists, best practice tips and interviews. All the resources anyone needs to build a solid strategy and roadmap.\u003c\/p\u003e \u003cp\u003eEarly adopter workshops based on the book have already taken place and will continue to be offered as another way of engaging with the book's key lessons. An online resource of the reference material is also provided. Options for an online community are under consideration.\u003c\/p\u003e \u003cp\u003eThis book is the first of its kind. A distillation of what has so far been collectively discovered. Then filtered and expanded through the collective experience of two leading authorities on customer service: Carolyn Blunt and Martin Hill-Wilson.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Hill-Wilson,Carolyn Blunt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118662679\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118662670\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.76d","brand":"Martin Hill-Wilson","offers":[{"title":"Hardcover","offer_id":48065349353727,"sku":"9781118662670","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4585ef23-53e9-4cb6-b86b-21edc1888357.jpg?v=1768674612","url":"https:\/\/www.whiterainbookhouse.com\/products\/delivering-effective-social-customer-service-martin-hill-wilson-9781118662670","provider":"WR Book House","version":"1.0","type":"link"}