{"product_id":"demand-ciaran-foley-9798257950377","title":"Demand: The Great Inversion - How to Ignite \u0026 Capture Human Desire in the Age of Al Abundance","description":"\u003cp\u003eIn \u003cb\u003e\u003ci\u003eDemand: The Great Inversion\u003c\/i\u003e\u003c\/b\u003e, technologist, futurist, and serial entrepreneur Ciaran Foley argues that we are living through the most significant competitive shift in a generation, and most businesses haven't noticed yet.\u003c\/p\u003e\u003cp\u003eThey are still optimizing for production in a world where production is free. They are still chasing attention in a world where attention is worthless. They are still building what \u003ci\u003ethey\u003c\/i\u003e think is impressive, while ignoring the only thing that matters: \u003cb\u003ebuilding what people actually want.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eWho should read \u003ci\u003eDemand\u003c\/i\u003e?\u003c\/b\u003e If you are an entrepreneur, technologist, developer, or leader building a personal brand, product, or service, this book provides the fundamental insights you need to deliver the solutions the world actually wants, reduce your time-to-market, and accelerate your growth.\u003cp\u003eDrawing on neuroscience, behavioral economics, and the stories of companies that cracked the new code early, Foley maps out exactly how the winners: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSpot\u003c\/b\u003e genuine human desire before their competitors\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eValidate\u003c\/b\u003e ideas before investing a single dollar in building\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCreate\u003c\/b\u003e communities so loyal that they become the ultimate competitive moat\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eDemand\u003c\/i\u003e provides a complete operating system for the new economy. You will learn how to detect weak signals in the noise before they become obvious trends; how to use AI not just to build faster, but to listen at a scale no human team can match; and how to build the kind of authentic trust that cannot be copied, purchased, or automated away.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eINTRODUCTION\u003c\/b\u003e\u003cp\u003e\u003cb\u003eSomething fundamental has broken.\u003c\/b\u003e For centuries, the central problem of business was supply: how to make enough, fast enough, and cheaply enough. Competitive advantage belonged to those who built the best factories, filed the best patents, and moved products through the widest distribution channels.\u003c\/p\u003e\u003cp\u003eThe rules were clear. The playbook was proven. \u003cb\u003e\u003ci\u003eThen, AI arrived and rewrote everything.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhen generative AI crossed its threshold, it didn't just automate tasks; it shattered the economic assumption that production was hard. Suddenly, anyone with an internet connection could generate code, content, design, and analysis at effectively zero marginal cost. Supply became, for the first time in human history, nearly infinite.\u003c\/p\u003e\u003cp\u003eIn doing so, it has made something else impossibly scarce: \u003cb\u003edemand.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ciaran Foley\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798257950377\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/23\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Ciaran Foley","offers":[{"title":"Paperback","offer_id":49172896514303,"sku":"9798257950377","price":14.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/demand-ciaran-foley-9798257950377","provider":"WR Book House","version":"1.0","type":"link"}