{"product_id":"demand-driven-business-strategy-cor-molenaar-9781032127668","title":"Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation","description":"\u003cp\u003e\u003cem\u003eDemand-Driven Business Strategy\u003c\/em\u003e explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.\u003c\/p\u003e \u003cp\u003eThe book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. \u003c\/p\u003e \u003cp\u003eComprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cor Molenaar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 103212766X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032127668\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.41d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2022","brand":"Cor Molenaar","offers":[{"title":"Paperback","offer_id":44066891694335,"sku":"9781032127668","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d43e0fb-1391-42f9-8080-9207a8e16bad.jpg?v=1685409946","url":"https:\/\/www.whiterainbookhouse.com\/products\/demand-driven-business-strategy-cor-molenaar-9781032127668","provider":"WR Book House","version":"1.0","type":"link"}