{"product_id":"demand-driven-strategic-planning-marcos-fava-neves-9780415626392","title":"Demand Driven Strategic Planning","description":"\u003cp\u003eThis book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marcos Fava Neves\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415626390\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415626392\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.80w x 0.60d","brand":"Marcos Fava Neves","offers":[{"title":"Paperback","offer_id":48742260670719,"sku":"9780415626392","price":65.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/demand-driven-strategic-planning-marcos-fava-neves-9780415626392","provider":"WR Book House","version":"1.0","type":"link"}