{"product_id":"demographic-desires-nayantara-sheoran-appleton-9781666946642","title":"Demographic Desires: Medicine, Media and Emergency Contraception in India","description":"\u003cp\u003e\u003cb\u003eExploring the intertwined histories of hormonal contraception and population anxiety, in \u003ci\u003eDemographic Desires: Medicine, Media, and Emergency Contraception in India\u003c\/i\u003e, Appleton shows how historic discourses and practices of 'family planning' remerge as desires of the Indian state and Indian women.\u003c\/b\u003e In examining the relationship(s) between demographic desires of a nation, reproductive justice on the ground, and women's everyday material conditions, in this book, Appleton posits that under neoliberal regimes of 'empowered consumerism' Emergency Contraceptive Pills (ECPs) introduced as non-prescription pills in 2005 bring histories of demographic control projects and demographic anxieties into the present. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book highlights nuances of demographic realities which are co-constituted through historical and contemporary narratives, media images, public policy, and medical discourse. Addressing recurring questions about demography, women's reproductive justice, and the visual manifestations of neoliberal aspirations of Indians, this book contributes to conversations that provide an 'alter-narrative' to demographic anxieties. Appleton proposes that demographic desires exist not in opposition to demographic anxiety, but rather as vital adjacent project. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDemographic Desires\u003c\/i\u003e brings together debates in medical anthropology, media and cultural studies, and a feminist engagement on the medical, scientific, and cultural to showcase the myriad ways emergency contraception in India offers new opportunities for complicating the relationship between contraception, mediated medicine, and demography.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nayantara Sheoran Appleton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1666946648\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781666946642\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/22\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.11d","brand":"Nayantara Sheoran Appleton","offers":[{"title":"Hardcover","offer_id":47520745783551,"sku":"9781666946642","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ce93b60a-93cf-41ca-b1af-9dc089806e56.jpg?v=1762886853","url":"https:\/\/www.whiterainbookhouse.com\/products\/demographic-desires-nayantara-sheoran-appleton-9781666946642","provider":"WR Book House","version":"1.0","type":"link"}