{"product_id":"demystifying-business-celebrity-eric-guthey-9780415327817","title":"Demystifying Business Celebrity","description":"\u003cp\u003eBusiness celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. \u003c\/p\u003e\u003cp\u003eBusiness celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDemystifying Business Celebrity\u003c\/em\u003e raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student's bookshelf and will be informative reading for all those with an interest in business and management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Guthey,Timothy Clark,Brad Jackson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415327814\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415327817\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Eric Guthey","offers":[{"title":"Hardcover","offer_id":48136072855807,"sku":"9780415327817","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_85109219-7df6-49b8-a7f9-9894a2c31b8e.jpg?v=1770160326","url":"https:\/\/www.whiterainbookhouse.com\/products\/demystifying-business-celebrity-eric-guthey-9780415327817","provider":"WR Book House","version":"1.0","type":"link"}