{"product_id":"demystifying-marketing-patrick-forsyth-9780863418068","title":"Demystifying Marketing: A Guide to the Fundamentals for Engineers","description":"\u003cp\u003eMarketing is a big topic. It is complex, vital - and yet too often misunderstood.\u003c\/p\u003e \u003cp\u003eEvery organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit.\u003c\/p\u003e \u003cp\u003eDesigned to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat marketing is\u003c\/li\u003e \u003cli\u003eHow marketing works\u003c\/li\u003e \u003cli\u003eHow it affects the organisation - and the individuals in it\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDemystifying Marketing\u003c\/i\u003e is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patrick Forsyth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0863418066\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780863418068\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Institution of Engineering \u0026amp; Technology\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d\u003c\/p\u003e","brand":"Patrick Forsyth","offers":[{"title":"Paperback","offer_id":48013824098559,"sku":"9780863418068","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d17cd78-d853-49f7-9fd5-de8d3cf33f89.jpg?v=1767744992","url":"https:\/\/www.whiterainbookhouse.com\/products\/demystifying-marketing-patrick-forsyth-9780863418068","provider":"WR Book House","version":"1.0","type":"link"}