{"product_id":"design-block-to-block-buster-dr-suniti-vadalkar-9781646786268","title":"DESIGN - Block to Block-Buster: Transitions in advertisement design in a regional newspaper","description":"\u003cp\u003e \u003cbr\u003e Newspapers are one of the oldest media forms in this country and despite the continually developing array of digital technologies- sometimes because of it worldwide people still rely on newspapers. A newspaper is short-lived; it has a life of just a single day. It was also one of the oldest media to accept advertising. It is the carrier of advertisements which always addresses the consumers and the potential readers. \u003c\/p\u003e\u003cp\u003eThe word advertising exudes glamour. On the flip side, it has to cater to a target-segment. What if the target segment is from a tier-two city? How would the advertisements in the communication channels of such a city be with a change in demographics? Read on...\u003c\/p\u003e\u003cp\u003eUsually, advertisements are not created to address and have a dialogue with existing and prospective designers, professionals and students of communication, marketing and advertising. But, why not? \u003c\/p\u003e\u003cp\u003eThis book is a story, illustrating the times when advertising designs used block printing as the technology for printing way back in the early 20th century. It takes the reader through a journey of Design, Newspaper, Advertising and Printing all which witnessed a transition. \u003c\/p\u003e\u003cp\u003eThis book.... \u003c\/p\u003e\u003cp\u003e-Presents the design of advertisements in a regional newspaper.\u003c\/p\u003e\u003cp\u003e-Renders insights, maps the tracks and trends that led to the creation of these advertisements.\u003c\/p\u003e\u003cp\u003e-Mentions the journey of various printing processes in one newspaper.\u003c\/p\u003e\u003cp\u003e-Is an excellent resource for practitioners and students of advertising, design, marketing, communication and anyone who loves to get a peep into design history.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dr Suniti Vadalkar,Dr Gitesh Chavan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1646786262\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781646786268\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press Media Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.50w x 0.40d","brand":"Dr Suniti Vadalkar","offers":[{"title":"Paperback","offer_id":47965297901823,"sku":"9781646786268","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b8e7269e-02d8-4c41-9b5f-d93c32a13467.jpg?v=1767279601","url":"https:\/\/www.whiterainbookhouse.com\/products\/design-block-to-block-buster-dr-suniti-vadalkar-9781646786268","provider":"WR Book House","version":"1.0","type":"link"}