{"product_id":"design-brigitte-borja-de-mozota-9781952538261","title":"Design: A Business Case: Thinking, Leading, and Managing by Design","description":"\u003cb\u003e\u003ci\u003eDesign: A Business Case\u003c\/i\u003e challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity\u003c\/b\u003e.\u003cp\u003eDesign thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.\u003c\/p\u003e\u003cp\u003e This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brigitte Borja de Mozota, Steinar Valade-Amland\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1952538262\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781952538261\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Brigitte Borja de Mozota","offers":[{"title":"Paperback","offer_id":44047612739839,"sku":"9781952538261","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a47dab4f-c16a-4cdb-824d-6c84e26dbc50.jpg?v=1684991218","url":"https:\/\/www.whiterainbookhouse.com\/products\/design-brigitte-borja-de-mozota-9781952538261","provider":"WR Book House","version":"1.0","type":"link"}