{"product_id":"design-for-the-mind-victor-yocco-9781617292958","title":"Design for the Mind: Seven Psychological Principles of Persuasive Design","description":"\u003cb\u003eSummary\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDesign for the Mind: Seven Psychological Principles of Persuasive Design\u003c\/i\u003e teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. \u003cp\u003e\u003c\/p\u003ePurchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Technology\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDesigners and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Book\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDesign for the Mind: Seven Psychological Principles of Persuasive Design\u003c\/i\u003e teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat's Inside\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaking design persuasive\u003c\/li\u003e\n\u003cli\u003eEncouraging visitors to take action\u003c\/li\u003e\n\u003cli\u003eCreating enduring messages\u003c\/li\u003e\n\u003cli\u003eMeeting the needs of both engaged and disengaged visitors\u003c\/li\u003e\n\u003cli\u003eBecoming a strategic influencer\u003c\/li\u003e\n\u003cli\u003eApplying theory, with case studies and real-world examples\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eAbout the Reader\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eVictor Yocco\u003c\/b\u003e, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003col\u003ePART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN\u003cli\u003eMeeting users' needs: including psychology in design\u003c\/li\u003ePART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR\u003cli\u003eDesigning for regular use: addressing planned behavior\u003c\/li\u003e\n\u003cli\u003eRisky decisions and mental shortcuts\u003c\/li\u003e\n\u003cli\u003eMotivation, ability, and trigger-boom!\u003c\/li\u003ePART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK\u003cli\u003eInfluence: getting people to like and use your design\u003c\/li\u003e\n\u003cli\u003eUsing family, friends, and social networks to influence users\u003c\/li\u003e\n\u003cli\u003eIt's not what you say; it's how you say it!\u003c\/li\u003e\n\u003cli\u003ePersuasion: the deadliest art\u003c\/li\u003ePART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER\u003cli\u003eCase study: KidTech Design Co.'s Good Choice app\u003c\/li\u003e\n\u003cli\u003eThe next step: getting up and running \u003c\/li\u003e\n\u003c\/ol\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Victor Yocco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1617292958\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781617292958\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Manning Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/04\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.30w x 0.40d","brand":"Victor Yocco","offers":[{"title":"Paperback","offer_id":43939239723263,"sku":"9781617292958","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_7914e61b-e586-4774-83b8-a5f8b078921b.jpg?v=1681440326","url":"https:\/\/www.whiterainbookhouse.com\/products\/design-for-the-mind-victor-yocco-9781617292958","provider":"WR Book House","version":"1.0","type":"link"}