{"product_id":"design-thinking-for-business-and-mersha-aftab-9781398626058","title":"Design Thinking for Business and Management: Strategies, Principles and Practice for Innovation","description":"\u003cp\u003e\u003cb\u003eAn informative text for understanding and applying design thinking across strategic organizations.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eDesign Thinking for Business and Management\u003c\/i\u003e\u003c\/b\u003e examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation. Written by \u003cb\u003eMersha Aftab\u003c\/b\u003e, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design management. \u003cp\u003e\u003c\/p\u003eFocusing on human-centred approaches, the book explores how design principles and strategies support creativity, adaptability and competitive advantage in complex business environments. It addresses the role of digital and technological advancements in transformation, alongside ethical, social and sustainable considerations that shape responsible design-led decision making. Practical insight is reinforced through real-world examples from organizations including Nike, Tesla, Netflix, Zappos and 3M. \u003cp\u003e\u003c\/p\u003eThis textbook includes: \u003cbr\u003e- Design strategies and principles for structured problem solving \u003cbr\u003e- Coverage of digital and technological change in design-led transformation \u003cbr\u003e- Ethical, social and sustainable perspectives on design thinking \u003cbr\u003e- Human-centred approaches to innovation and organizational success \u003cbr\u003e- Learning outcomes, chapter summaries, exercises and real-world examples \u003cp\u003e\u003c\/p\u003eWhether studying design management or preparing to apply design thinking in business practice, \u003cb\u003e\u003ci\u003eDesign Thinking for Business and Management\u003c\/i\u003e\u003c\/b\u003e equips students with the mindset and tools to foster innovation and deliver meaningful organizational outcomes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mersha Aftab\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398626058\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398626058\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Mersha Aftab","offers":[{"title":"Hardcover","offer_id":48801146863871,"sku":"9781398626058","price":95.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/design-thinking-for-business-and-mersha-aftab-9781398626058","provider":"WR Book House","version":"1.0","type":"link"}