{"product_id":"design-thinking-for-pharma-subba-rao-chaganti-9788198129345","title":"Design Thinking for Pharma: Forget Features, Focus on Feelings","description":"\u003cp\u003eThe pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.\u003c\/p\u003e\u003cp\u003eThis book offers a transformative approach. Through design thinking, you'll learn to: \u003c\/p\u003e\u003cp\u003e] Empathize: Deeply understand patient needs, fears and aspirations.\u003c\/p\u003e\u003cp\u003e] Ideate: Generate innovative solutions that address patient challenges.\u003c\/p\u003e\u003cp\u003e] Prototype and Test: Create tangible experiences to refine your ideas.\u003c\/p\u003e\u003cp\u003e] Implement: Bring patient-centric solutions to life.\u003c\/p\u003e\u003cp\u003eDesign Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: \u003c\/p\u003e\u003cp\u003e] Build stronger connections: Foster trust and loyalty through empathy and understanding.\u003c\/p\u003e\u003cp\u003e] Drive Innovation: Develop products and services that truly meet patient needs.\u003c\/p\u003e\u003cp\u003e] Improve Health Outcomes: Empower patients to take control of their health journeys.\u003c\/p\u003e\u003cp\u003e] Gain a Competitive Edge: Differentiate your brand in a crowded marketplace.\u003c\/p\u003e\u003cp\u003eThis book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives.\u003c\/p\u003e\u003cp\u003eAre you ready to transform your approach?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subba Rao Chaganti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8198129340\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788198129345\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pharma Med Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Subba Rao Chaganti","offers":[{"title":"Hardcover","offer_id":47305563603199,"sku":"9788198129345","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_955969b0-98e9-4cc6-ab2a-8e48c4a131a3.jpg?v=1758831232","url":"https:\/\/www.whiterainbookhouse.com\/products\/design-thinking-for-pharma-subba-rao-chaganti-9788198129345","provider":"WR Book House","version":"1.0","type":"link"}