{"product_id":"design-thinking-in-the-automotive-ellen-simon-9783960670568","title":"Design Thinking in the Automotive Industry. Creativity and Innovation","description":"This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ellen Simon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3960670567\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783960670568\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Anchor Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.27d","brand":"Ellen Simon","offers":[{"title":"Paperback","offer_id":44079474180351,"sku":"9783960670568","price":104.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b29fcde2-df45-4b94-9ec4-a690962df9de.jpg?v=1685481346","url":"https:\/\/www.whiterainbookhouse.com\/products\/design-thinking-in-the-automotive-ellen-simon-9783960670568","provider":"WR Book House","version":"1.0","type":"link"}