{"product_id":"designing-businesses-george-young-9780852968918","title":"Designing Businesses: How to Develop and Lead a High Technology Company","description":"\u003cp\u003eEngineers and other technical professionals are increasingly presented with the opportunity of running their own businesses as entrepreneurs. In other circumstances, particularly in times of great change in industry, they may be considered 'corporate entrepreneurs', leading divisions of larger organisations in an entrepreneurial fashion.\u003c\/p\u003e \u003cp\u003eThis book aims to support the engineer finding him\/herself in this position. It looks at the many issues confronting the technical professional faced with the task of leading a company, or a semi-autonomous unit within a company, with clarity and direction in a changing environment. It focuses particularly on: \u003c\/p\u003e \u003cul\u003e \u003cli\u003edesigning the business to meet the requirements of the marketplace\u003c\/li\u003e \u003cli\u003efinancial design of the business and raising venture capital\u003c\/li\u003e \u003cli\u003ealliances and acquisitions, management buyouts and buyins\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe material will be useful to three groups of engineers: those who are setting up their own businesses or running companies in changing markets, those who are presented with a management-buyout opportunity, and those who wish simply to broaden their awareness of commercial issues.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George Young\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0852968914\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780852968918\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Institution of Engineering \u0026amp; Technology\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d\u003c\/p\u003e","brand":"George Young","offers":[{"title":"Hardcover","offer_id":47520302498047,"sku":"9780852968918","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c4b9abe-f1b4-4e4e-b3be-3dfb8cba90df.jpg?v=1762884777","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-businesses-george-young-9780852968918","provider":"WR Book House","version":"1.0","type":"link"}