{"product_id":"designing-customer-service-processes-wirtz-jochen-9781944659240","title":"Designing Customer Service Processes","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFrom a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. \u003cem\u003eDesigning Customer Service Processes\u003c\/em\u003e will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wirtz Jochen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1944659242\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659240\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ws Professional\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.13d","brand":"Wirtz Jochen","offers":[{"title":"Paperback","offer_id":48453976555775,"sku":"9781944659240","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3c4b35b2-4df6-439a-8a62-ed898efbfe36.jpg?v=1777303397","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-customer-service-processes-wirtz-jochen-9781944659240","provider":"WR Book House","version":"1.0","type":"link"}