{"product_id":"designing-for-behavior-change-stephen-wendel-9781492056034","title":"Designing for Behavior Change: Applying Psychology and Behavioral Economics","description":"\u003cp\u003eDesigners and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product. \u003c\/p\u003e\u003cp\u003e In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn the three main strategies to help people change behavior \u003c\/li\u003e\n\u003cli\u003eIdentify behaviors your target audience seeks to change--and obstacles that stand in their way \u003c\/li\u003e\n\u003cli\u003eDevelop effective designs that are enjoyable to use \u003c\/li\u003e\n\u003cli\u003eMeasure your product's impact and learn ways to improve it \u003c\/li\u003e\n\u003cli\u003eCombine behavioral science with data science to pinpoint problems and test potential solutions \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Wendel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1492056030\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781492056034\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/21\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 382\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.90w x 1.10d","brand":"Stephen Wendel","offers":[{"title":"Paperback","offer_id":44050797723903,"sku":"9781492056034","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7fc2dabc-db61-4fa3-bf6f-39b5a2a0d0ac.jpg?v=1685009305","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-for-behavior-change-stephen-wendel-9781492056034","provider":"WR Book House","version":"1.0","type":"link"}