{"product_id":"designing-for-growth-jeanne-liedtka-9780231158381","title":"Designing for Growth: A Design Thinking Tool Kit for Managers","description":"\u003cp\u003eJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \"design thinking,\" or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eExemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeanne Liedtka, Tim Ogilvie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0231158386\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231158381\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.70w x 0.90d","brand":"Jeanne Liedtka","offers":[{"title":"Hardcover","offer_id":44051699433727,"sku":"9780231158381","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_881ee141-1b82-4ffa-81be-e1f714c11cfc.jpg?v=1685014651","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-for-growth-jeanne-liedtka-9780231158381","provider":"WR Book House","version":"1.0","type":"link"}