{"product_id":"designing-for-user-engagement-on-cheryl-geisler-9780415823470","title":"Designing for User Engagement on the Web: 10 Basic Principles","description":"\u003cp\u003e\u003cem\u003eDesigning for User Engagement on the Web: 10 Basic Principles\u003c\/em\u003e is concerned with making user experience engaging. The cascade of social web applications we are now familiar with -- blogs, consumer reviews, wikis, and social networking -- are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction. \u003c\/p\u003e\u003cp\u003eCombining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more. \u003c\/p\u003e\u003cp\u003eWhatever your motive, if you aim to create engaging user experiences, you will want to explore \u003ci\u003eDesigning for User Engagement on the Web\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cheryl Geisler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415823471\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415823470\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/09\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.60d","brand":"Cheryl Geisler","offers":[{"title":"Paperback","offer_id":48086658023679,"sku":"9780415823470","price":54.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4089cbce-32c3-4fb2-b478-1764cacfa221.jpg?v=1769095862","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-for-user-engagement-on-cheryl-geisler-9780415823470","provider":"WR Book House","version":"1.0","type":"link"}