{"product_id":"designing-health-communication-campaigns-thomas-e-backer-9780803943322","title":"Designing Health Communication Campaigns: What Works?","description":"This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease and vehicle seat belt use are also reviewed. \u003cb\u003eDesigning Health Communication Campaigns \u003c\/b\u003edeepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas E. Backer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0803943326\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780803943322\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/1992\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 181\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.56h x 5.55w x 0.51d","brand":"Thomas E. Backer","offers":[{"title":"Paperback","offer_id":44059754594559,"sku":"9780803943322","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_463d0b4b-bb71-47f7-988d-adf6a61d8c76.jpg?v=1685060136","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-health-communication-campaigns-thomas-e-backer-9780803943322","provider":"WR Book House","version":"1.0","type":"link"}