{"product_id":"designing-health-messages-edward-w-maibach-9780803953987","title":"Designing Health Messages: Approaches from Communication Theory and Public Health Practice","description":"\u003cp\u003eHow do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maibach, Edward Maibach\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0803953984\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780803953987\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/10\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.42h x 5.82w x 0.84d","brand":"Maibach","offers":[{"title":"Paperback","offer_id":43947210178815,"sku":"9780803953987","price":151.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_0c59cdba-978e-4be4-8ed0-d7d7644e21a8.jpg?v=1681517378","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-health-messages-edward-w-maibach-9780803953987","provider":"WR Book House","version":"1.0","type":"link"}