{"product_id":"designing-luxury-brands-diana-derval-9783030100759","title":"Designing Luxury Brands: The Science of Pleasing Customers' Senses","description":"This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm鑚, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test(R) taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diana Derval\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030100758\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030100759\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/04\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 170\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.41d","brand":"Diana Derval","offers":[{"title":"Paperback","offer_id":44125930062079,"sku":"9783030100759","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b0308464-f3ae-461d-9b0d-02c7fca47c77.jpg?v=1687445366","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-luxury-brands-diana-derval-9783030100759","provider":"WR Book House","version":"1.0","type":"link"}