{"product_id":"designing-museum-experiences-mark-walhimer-9781538150467","title":"Designing Museum Experiences","description":"\u003cp\u003eDesigning Museum Experiences is a \"how-to\" book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors.\u003c\/p\u003e\u003cp\u003eMuseums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events.\u003c\/p\u003e\u003cp\u003eDesigning Museum Experiences leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor.\u003c\/p\u003e\u003cp\u003eUsing the business-world-proven methodologies of user centered design, Museum Visitor Experience leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition.\u003c\/p\u003e\u003cp\u003eIn the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. \u003c\/p\u003e\u003cp\u003eThe companion website to Designing Museum Experiences features: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLinks to additional visitor-centered museum information\u003c\/li\u003e\n\u003cli\u003eDownloadable sample documents and templates\u003c\/li\u003e\n\u003cli\u003eBibliography of sources for further reading\u003c\/li\u003e\n\u003cli\u003eOnline glossary of museum visitor experience terms\u003c\/li\u003e\n\u003cli\u003eDaily checklists of \"how-to\" provide and receive visitor-centered experiences\u003c\/li\u003e\n\u003cli\u003eMore than 50 associated Designing Museum Experiences documents \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Walhimer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538150468\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538150467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.50d","brand":"Mark Walhimer","offers":[{"title":"Hardcover","offer_id":44127753142527,"sku":"9781538150467","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0076a967-810b-4a18-a41a-526083f57326.jpg?v=1687455038","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-museum-experiences-mark-walhimer-9781538150467","provider":"WR Book House","version":"1.0","type":"link"}