{"product_id":"designing-the-brand-identity-in-martin-m-pegler-9781628923919","title":"Designing the Brand Identity in Retail Spaces","description":"Without design, the \"brand identity\" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. \u003ci\u003eDesigning\u003c\/i\u003e\u003ci\u003ethe Brand Identity in Retail Spaces\u003c\/i\u003eis a casebook that shows and tells how architects and store designers have tackled that challenge.\u003cbr\u003e\u003cbr\u003eWith nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's \"lifetime,\" from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin M. Pegler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1628923911\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781628923919\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 8.50w x 0.90d","brand":"Martin M. Pegler","offers":[{"title":"Paperback","offer_id":47202994225407,"sku":"9781628923919","price":94.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6ad21a06-4c05-45ea-b8ee-a8c78c84a3dd.jpg?v=1756834003","url":"https:\/\/www.whiterainbookhouse.com\/products\/designing-the-brand-identity-in-martin-m-pegler-9781628923919","provider":"WR Book House","version":"1.0","type":"link"}