{"product_id":"destination-marketing-and-management-youcheng-wang-9781845937621","title":"Destination Marketing and Management: Theories and Applications","description":"Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Youcheng Wang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1845937627\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781845937621\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cab International\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.90w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2012","brand":"Youcheng Wang","offers":[{"title":"Hardcover","offer_id":48088882446591,"sku":"9781845937621","price":216.7,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_916a9299-e5c9-4cd7-9bfc-ca86e53e4878.jpg?v=1769107067","url":"https:\/\/www.whiterainbookhouse.com\/products\/destination-marketing-and-management-youcheng-wang-9781845937621","provider":"WR Book House","version":"1.0","type":"link"}