{"product_id":"dethroning-the-king-p-julie-macintosh-9781118157022","title":"Dethroning the King","description":"\u003cb\u003eHow the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world\u003c\/b\u003e \u003cp\u003eHow did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In \u003ci\u003eDethroning the King\u003c\/i\u003e, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the \u003ci\u003eFinancial Times\u003c\/i\u003e, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the \"King of Beers\" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history\u003c\/li\u003e \u003cli\u003eReveals the critical missteps taken by the Busch family and the Anheuser-Busch board\u003c\/li\u003e \u003cli\u003eArgues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom America's heartland to the European continent to Brazil, \u003ci\u003eDethroning the King\u003c\/i\u003e is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julie Macintosh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118157028\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118157022\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.17h x 6.36w x 1.15d","brand":"Julie Macintosh","offers":[{"title":"Paperback","offer_id":44047046672639,"sku":"9781118157022","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_00b20eb3-af21-42ae-a422-fba1bafdf5d3.jpg?v=1684987965","url":"https:\/\/www.whiterainbookhouse.com\/products\/dethroning-the-king-p-julie-macintosh-9781118157022","provider":"WR Book House","version":"1.0","type":"link"}