{"product_id":"developing-insights-on-branding-in-nikolina-koporcic-9781787562769","title":"Developing Insights on Branding in the B2B Context: Case Studies from Business Practice","description":"This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nikolina Koporcic\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 178756276X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781787562769\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 0.80d","brand":"Nikolina Koporcic","offers":[{"title":"Hardcover","offer_id":44829620306175,"sku":"9781787562769","price":117.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_23dec8a8-78ae-4991-94c1-ed81333e88e2.jpg?v=1708451245","url":"https:\/\/www.whiterainbookhouse.com\/products\/developing-insights-on-branding-in-nikolina-koporcic-9781787562769","provider":"WR Book House","version":"1.0","type":"link"}