{"product_id":"developing-new-products-and-services-gregory-meyer-9781787151260","title":"Developing New Products and Services: Learning Differentiation and Innovation","description":"\u003cp\u003eThe book contains all key aspects of developing new products and services and the matter is presented in lucid style. This is unique in its treatment, dealing with product and service portfolio evaluation, new product\/service development and product\/service elimination in an integrated manner. This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a products or service life cycle. This book is an ideal text for design classes in business management and related disciplines as well as a reference for product designers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gregory Meyer,Nicholas George\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1787151263\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781787151260\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kruger Brentt Publisher Uk. Ltd.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.69d","brand":"Gregory Meyer","offers":[{"title":"Hardcover","offer_id":48996062724351,"sku":"9781787151260","price":140.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/developing-new-products-and-services-gregory-meyer-9781787151260","provider":"WR Book House","version":"1.0","type":"link"}