{"product_id":"developing-new-products-and-services-lawrence-sanders-9781606492413","title":"Developing New Products and Services: Learning, Differentiation, and Innovation","description":"This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: \"learning about\" and \"learning by doing\". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lawrence Sanders\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1606492411\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606492413\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 361\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Lawrence Sanders","offers":[{"title":"Paperback","offer_id":43990667624703,"sku":"9781606492413","price":21.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/developing-new-products-and-services-lawrence-sanders-9781606492413","provider":"WR Book House","version":"1.0","type":"link"}