{"product_id":"developing-successful-global-strategies-for-fabrizio-mosca-9781799868576","title":"Developing Successful Global Strategies for Marketing Luxury Brands","description":"\"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies\"--\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fabrizio Mosca\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1799868575\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781799868576\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.78d","brand":"Fabrizio Mosca","offers":[{"title":"Paperback","offer_id":46571153883391,"sku":"9781799868576","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9eed320-34b6-462f-8799-2a078eacf721.jpg?v=1738807390","url":"https:\/\/www.whiterainbookhouse.com\/products\/developing-successful-global-strategies-for-fabrizio-mosca-9781799868576","provider":"WR Book House","version":"1.0","type":"link"}