{"product_id":"developing-the-business-case-for-peter-arvai-9783639048155","title":"Developing the Business Case for a New Mobile Service","description":"Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. This work also reviews the aca-demic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Arvai\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3639048156\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639048155\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag Dr. Mueller E.K.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 52\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.11d","brand":"Peter Arvai","offers":[{"title":"Paperback","offer_id":48440342315263,"sku":"9783639048155","price":52.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43608035-0a8b-4455-8079-da2ebfd3a2ea.jpg?v=1777181808","url":"https:\/\/www.whiterainbookhouse.com\/products\/developing-the-business-case-for-peter-arvai-9783639048155","provider":"WR Book House","version":"1.0","type":"link"}