{"product_id":"developing-winning-brand-strategies-lars-finskud-9781606490433","title":"Developing Winning Brand Strategies","description":"This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lars Finskud\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1606490435\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606490433\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"Lars Finskud","offers":[{"title":"Paperback","offer_id":44124995813631,"sku":"9781606490433","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad67d77b-6b2f-4c6a-8b6e-dc3596d127b1.jpg?v=1687440021","url":"https:\/\/www.whiterainbookhouse.com\/products\/developing-winning-brand-strategies-lars-finskud-9781606490433","provider":"WR Book House","version":"1.0","type":"link"}