{"product_id":"development-communication-thomas-l-mcphail-9781405187947","title":"Development Communication: Reframing the Role of the Media","description":"In \u003ci\u003eDevelopment Communication, \u003c\/i\u003e top media scholars explore the details of communication in areas where modernization has failed to deliver change. \u003cul\u003e \u003cli\u003eOffers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change\u003c\/li\u003e \u003cli\u003eDiscusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet\u003c\/li\u003e \u003cli\u003eExplores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas L. McPhail\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1405187948\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781405187947\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Thomas L. McPhail","offers":[{"title":"Paperback","offer_id":43986054611199,"sku":"9781405187947","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_583f26ba-12d0-4bfc-a2da-d6d5e4331522.jpg?v=1683281085","url":"https:\/\/www.whiterainbookhouse.com\/products\/development-communication-thomas-l-mcphail-9781405187947","provider":"WR Book House","version":"1.0","type":"link"}