{"product_id":"did-you-know-about-the-joe-e-grayson-9798304435741","title":"Did you Know About the Apple Car? A $10 Billion Failure: How an Iconic Tech Giant Stalled in the Race to Autonomy","description":"\u003cp\u003e\u003cb\u003eWhat happens when the world's most innovative company takes a $10 billion gamble-and loses?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDive into the untold story of Apple's bold attempt to revolutionize the automotive industry, a venture that promised to redefine transportation but ended as one of the company's most expensive failures. From secret prototypes to near-misses on California roads, \u003ci\u003eDid You Know About the Apple Car A $10 Billion Failure\u003c\/i\u003e takes you behind the scenes of Project Titan, uncovering how ambition collided with reality in Apple's quest to create a driverless future.\u003c\/p\u003e\u003cp\u003eDiscover how Apple envisioned a groundbreaking autonomous vehicle with no steering wheel, luxurious interiors, and a seamless connection to its ecosystem. Learn why Tesla's meteoric rise sparked Apple's interest, and explore the technical, legal, and leadership challenges that derailed their plans. Through meticulous research and engaging storytelling, this book answers the questions Apple never publicly addressed: \u003cb\u003eWhy did it fail? What went wrong? And could they try again?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis isn't just a story about Apple-it's a cautionary tale for anyone interested in technology, business, and innovation. Whether you're a tech enthusiast, an entrepreneur, or simply curious about what happens when even giants stumble, this book offers insights into the high stakes of disruption and the lessons learned from venturing outside your comfort zone.\u003c\/p\u003e\u003cp\u003eWith every page, you'll uncover the riveting twists and turns of a decade-long experiment that shaped Apple's future focus on AI while leaving an indelible mark on the automotive industry.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy read this book?\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf you're fascinated by Apple's history of groundbreaking innovation and want to know about its boldest challenge yet.\u003c\/li\u003e\n\u003cli\u003eIf you're curious about how technology companies are reshaping industries and the risks they face when ambition outpaces expertise.\u003c\/li\u003e\n\u003cli\u003eIf you're an entrepreneur seeking lessons in leadership, focus, and navigating failure.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Apple car may never have reached the road, but its story reveals how ambition, innovation, and missteps can shape the future.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTake a seat. Buckle up. And get ready for a ride into the most daring chapter of Apple's history.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDon't miss out-order your copy today and discover the secrets behind the $10 billion failure that still has everyone talking!\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe E. Grayson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798304435741\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 68\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.14d","brand":"Joe E. Grayson","offers":[{"title":"Paperback","offer_id":48588079399167,"sku":"9798304435741","price":13.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/did-you-know-about-the-joe-e-grayson-9798304435741","provider":"WR Book House","version":"1.0","type":"link"}