{"product_id":"dietrich-mateschitz-volker-9783967041293","title":"Dietrich Mateschitz: Wings for People and Ideas: Red Bull and Viktor Frankl's Search for Meaning","description":"\u003cp\u003e\u003cb\u003eFrom the outside, logotherapy and Red Bull seem to have little in common.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Volker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3967041298\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783967041293\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benevento\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.90w x 0.80d","brand":"Volker","offers":[{"title":"Hardcover","offer_id":47039980765439,"sku":"9783967041293","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_601fae62-0882-4788-ac2f-15560d5f90fd.jpg?v=1752753198","url":"https:\/\/www.whiterainbookhouse.com\/products\/dietrich-mateschitz-volker-9783967041293","provider":"WR Book House","version":"1.0","type":"link"}