{"product_id":"different-youngme-moon-9780307460868","title":"Different: Escaping the Competitive Herd","description":"\u003cb\u003eWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. \u003cp\u003e\u003c\/p\u003eYoungme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even \"hostile,\" almost daring you to buy what they are selling. \u003cp\u003e\u003c\/p\u003eUsing her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and \u003ci\u003emeaningfully\u003c\/i\u003e different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Youngme Moon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 030746086X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780307460868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Currency\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.98h x 5.31w x 0.63d","brand":"Youngme Moon","offers":[{"title":"Paperback","offer_id":44052285620479,"sku":"9780307460868","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7623381e-cb72-4a23-bb71-2cd7bb069218.jpg?v=1685017957","url":"https:\/\/www.whiterainbookhouse.com\/products\/different-youngme-moon-9780307460868","provider":"WR Book House","version":"1.0","type":"link"}