{"product_id":"differentiation-strategy-kevin-holt-9781032222363","title":"Differentiation Strategy: Winning Customers by Being Different","description":"\u003cp\u003eThis comprehensive and richly illustrated book explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. \u003c\/p\u003e \u003cp\u003eFilled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: \u003ci\u003eWhy should I buy from you instead of your competitors? What makes you different? \u003c\/i\u003eThe first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of \u003ci\u003ecompetitive advantage\u003c\/i\u003e, \u003ci\u003ecompetitive strategy\u003c\/i\u003e, and \u003ci\u003ecustomer-perceived value\u003c\/i\u003e. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. \u003c\/p\u003e \u003cp\u003eBusiness leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin W. Holt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032222360\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032222363\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.50d","brand":"Kevin W. Holt","offers":[{"title":"Hardcover","offer_id":44075492180223,"sku":"9781032222363","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5cea9ed3-388a-40bf-9b6c-7a0b85b03bd6.jpg?v=1685459743","url":"https:\/\/www.whiterainbookhouse.com\/products\/differentiation-strategy-kevin-holt-9781032222363","provider":"WR Book House","version":"1.0","type":"link"}