{"product_id":"digital-and-social-media-marketing-aleksej-heinze-9781032444390","title":"Digital and Social Media Marketing: A Results-Driven Approach","description":"\u003cp\u003eNow in its third edition, \u003ci\u003eDigital and Social Media Marketing\u003c\/i\u003e provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.\u003c\/p\u003e\u003cp\u003eThis rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003econsider the concept of GDPR as a sound framework for responsible marketing\u003c\/li\u003e \u003cli\u003eoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals\u003c\/li\u003e \u003cli\u003eplace emphasis on the importance of crisis and reputation management\u003c\/li\u003e \u003cli\u003eexplore the latest material in big data, data management and data privacy\u003c\/li\u003e \u003cli\u003ecover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence\u003c\/li\u003e \u003cli\u003eprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aleksej Heinze\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032444398\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032444390\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Aleksej Heinze","offers":[{"title":"Hardcover","offer_id":48621878378751,"sku":"9781032444390","price":200.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-and-social-media-marketing-aleksej-heinze-9781032444390","provider":"WR Book House","version":"1.0","type":"link"}