{"product_id":"digital-and-social-media-marketing-carla-barbieri-9781787153585","title":"Digital and Social Media Marketing","description":"\u003cp\u003eDigital Marketing Fundamentals: Introduce key concepts of digital marketing, including online advertising, search engine optimization (SEO), content marketing, and email marketing, emphasizing their role in reaching and engaging audiences.\u003c\/p\u003e\u003cp\u003eSocial Media Platforms: Discuss major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their unique features, audience demographics, and best practices for creating platform-specific content and campaigns.\u003c\/p\u003e\u003cp\u003eContent Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences, including content creation, curation, and distribution across digital channels.\u003c\/p\u003e\u003cp\u003eSearch Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings, including keyword research, on-page and off-page SEO, and technical SEO practices.\u003c\/p\u003e\u003cp\u003eInfluencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers, including selecting the right influencers, managing collaborations, and measuring campaign effectiveness.\u003c\/p\u003e\u003cp\u003eCustomer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions, responding to feedback, and fostering brand loyalty.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carla Barbieri,Susan Slocum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1787153584\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781787153585\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kruger Brentt Publisher Uk. Ltd.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 346\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.81d","brand":"Carla Barbieri","offers":[{"title":"Hardcover","offer_id":48445712662783,"sku":"9781787153585","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d7e366f3-e701-462e-a70a-26866354f134.jpg?v=1777220183","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-and-social-media-marketing-carla-barbieri-9781787153585","provider":"WR Book House","version":"1.0","type":"link"}