{"product_id":"digital-consumer-behavior-essentials-filippo-marchesani-9781636516646","title":"Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence \u0026 Algorithmic Marketing in the Age of E-Commerce","description":"\u003cp\u003e\u003cstrong\u003eEver wondered how the internet knows exactly what \u003cem\u003eyou\u003c\/em\u003e want-sometimes before you do?\u003c\/strong\u003e Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.\u003c\/p\u003e\u003cp\u003eIn today's hyperconnected world, you aren't just browsing-you're being shaped.\u003cstrong\u003e \u003c\/strong\u003eEvery search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you'll buy next.\u003c\/p\u003e\u003cp\u003eDigital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.\u003c\/p\u003e\u003cp\u003eInside, you will uncover: \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow your customer journey is engineered online\u003c\/strong\u003e, from awareness to post-purchase behavior.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow your cognitive biases intensify in digital environments\u003c\/strong\u003e - including social proof, scarcity, and choice overload.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow AI, personalization, and marketing analytics influence what you see, trust, and choose.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow e-commerce platforms, social commerce, and digital communities shape your loyalty.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat keeps your attention hooked on social media\u003c\/strong\u003e - algorithms, influencers, and engagement loops that drive online behavior.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe future of digital marketing and consumer behavior\u003c\/strong\u003e-AR shopping, conversational AI, subscription models, and seamless payment systems.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eWith real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.\u003c\/p\u003e\u003cp\u003ePart of the \u003cstrong\u003eSelf-Learning Management Series\u003c\/strong\u003e, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you're developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you'll gain a clear framework to understand, analyze, and ethically influence online consumer decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Filippo Marchesani,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636516645\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636516646\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Filippo Marchesani","offers":[{"title":"Hardcover","offer_id":48437680439551,"sku":"9781636516646","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_87a04225-2244-4fc7-8262-a543c0b1066c.jpg?v=1777163371","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-consumer-behavior-essentials-filippo-marchesani-9781636516646","provider":"WR Book House","version":"1.0","type":"link"}