{"product_id":"digital-consumer-behavior-jagdish-n-sheth-9781032573687","title":"Digital Consumer Behavior","description":"\u003cp\u003eThis textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.\u003c\/p\u003e\u003cp\u003eIllustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.\u003c\/p\u003e\u003cp\u003eOffering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.\u003c\/p\u003e\u003cp\u003eOnline resources include PowerPoint lecture slides and a test bank.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jagdish N. Sheth,Varsha Jain\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032573686\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032573687\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.54d","brand":"Jagdish N. Sheth","offers":[{"title":"Paperback","offer_id":48460208374015,"sku":"9781032573687","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8394c723-18db-46e1-8e39-9d354c7f019e.jpg?v=1777413387","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-consumer-behavior-jagdish-n-sheth-9781032573687","provider":"WR Book House","version":"1.0","type":"link"}