{"product_id":"digital-darwinism-ralf-t-kreutzer-9783642544002","title":"Digital Darwinism: Branding and Business Models in Jeopardy","description":"Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ralf T. Kreutzer,Karl-Heinz Land\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3642544002\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783642544002\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Copernicus Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/02\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 257\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.57d","brand":"Ralf T. Kreutzer","offers":[{"title":"Paperback","offer_id":48446286889215,"sku":"9783642544002","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba76fd2c-8d9d-4266-aebe-a196cca219de.jpg?v=1777223723","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-darwinism-ralf-t-kreutzer-9783642544002","provider":"WR Book House","version":"1.0","type":"link"}