{"product_id":"digital-difference-w-russell-neuman-9780674987234","title":"The Digital Difference: Media Technology and the Theory of Communication Effects","description":"\u003cp\u003e\u003ci\u003eThe Digital Difference\u003c\/i\u003e examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the digital age, fundamental beliefs about privacy and identity are subject to change, as is the formal legal basis of freedom of expression. Will it be possible to maintain a vibrant and open marketplace of ideas? In W. Russell Neuman's analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite--that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship. \u003cp\u003e\u003c\/p\u003e\"Well-documented, methodical, provocative, and clear, \u003ci\u003eThe Digital Difference\u003c\/i\u003e deserves a prominent place in communication proseminars and graduate courses in research methods because of its reorientation of media effects research and its application to media policy making.\"\u003cbr\u003e--John P. Ferré, \u003ci\u003eJournalism and Mass Communication Quarterly\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. Russell Neuman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0674987233\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780674987234\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.10w x 1.00d","brand":"W. Russell Neuman","offers":[{"title":"Paperback","offer_id":44201708552447,"sku":"9780674987234","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c8422a9d-b7d8-42ee-b6e7-64632602b7c8.jpg?v=1691490941","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-difference-w-russell-neuman-9780674987234","provider":"WR Book House","version":"1.0","type":"link"}