{"product_id":"digital-economics-richard-mckenzie-9781567206449","title":"Digital Economics: How Information Technology Has Transformed Business Thinking","description":"The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects--consumer benefits that grow with the spreading use of certain goods--and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard McKenzie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1567206441\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781567206449\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.50w x 1.17d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2004 pg. 960\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2007 pg. 1679","brand":"Richard McKenzie","offers":[{"title":"Hardcover","offer_id":44124882206975,"sku":"9781567206449","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_617ff0f4-14c1-4bc4-90a8-14eb79ee4531.jpg?v=1687439372","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-economics-richard-mckenzie-9781567206449","provider":"WR Book House","version":"1.0","type":"link"}