{"product_id":"digital-innovation-and-entrepreneurship-dick-whittington-9781108470506","title":"Digital Innovation and Entrepreneurship","description":"The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dick Whittington\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1108470505\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781108470506\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 476\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.95h x 7.13w x 1.02d","brand":"Dick Whittington","offers":[{"title":"Hardcover","offer_id":43924103627007,"sku":"9781108470506","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_bf631f15-b8ba-4227-b4be-e9151a8906c6.jpg?v=1681068496","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-innovation-and-entrepreneurship-dick-whittington-9781108470506","provider":"WR Book House","version":"1.0","type":"link"}